Entrepreneurship & Small Business Management, B.B.A., Major #1936

Entrepreneurship and Small Business Management is a ThinkPad University curriculum using laptop computers integrated into courses.

Program Description

This degree will provide students with the opportunity to learn and apply business practices necessary to becoming an entrepreneur and opening their own business. The mission of the program is to afford graduating students with the opportunity to graduate with a diploma, a laptop, and the knowledge to create a business. The program will provide students with technical and business expertise through classroom and hands-on field experiences. The features of this program align with the College’s mission of offering baccalaureate degrees with a business nature and a strong emphasis on entrepreneurship and lifelong learning. This program is an “upper division” program for the Junior and Senior years. Accepted students will have an associate degree or 60 hours of lower division course work prior to joining the program.

This degree will provide students with the opportunity to learn and apply business practices necessary to becoming an entrepreneur and opening their own business.

 Student Learning Outcomes

Upon successful completion of this program, students will be able to:

  • To communicate effectively in written and oral form in a professional manner with appropriate style;

  • To seek, identify seize and defend realistically opportunities in order to take calculated risks based on gathered information;

  • To formulate successfully an effective business plan that contains key areas of marketing, management, finance, and operations as a basis for decision-making;

  • To present essential data for an original idea using appropriate technology by translating all gathered data into a succinct recommendation; and

  • To identify, procure and organize effectively the needed resources to create and/or operate their own business or aid in transforming other businesses. 

Curriculum Requirements - 120 Credits

Courses

Credits

BSAD 116 Business Organization & Mgt. 

3

BSAD 221 Business Statistics

OR

MATH 123 Elementary Statistics  

3

BSAD 300 Management Communications

3

BSAD 310 Human resource Management

3

BSAD 325 Marketing Management

3

ENTR 317 The Entrepreneurial Process 

OR

BSAD 320 Entrepreneurship

3

ENTR 320 Accounting for Entrepreneurs

OR

ACCT 102 Principles of Accounting II

3

ENTR 335 Entrepreneurial Finance

OR

BSAD 350 Corporate Finance

3

ENTR 342 Innovation & New Venture Creation 

3

ENTR 352 Entrepreneurial Value Chain  Management 

OR

BSAD 400 Production & Operation Mgt. 

3

ENTR 338 Legal Issues for the Entrepreneur

 OR

BSAD 108 Business Law I      

AND

BSAD 203 Business Law II                                             

3-6

ENTR 327 Guerrilla Marketing Tactics for Small Businesses  

3

ENTR 417 Creating the Business Venture

3

ENTR 474 Preparation for Field Study

1

ENTR 475 Practicum in Entrepreneurship/ Business Consulting

15

COMP 101 Composition & Research

3

COMP 102 Writing About Literature

3

MATH 102 Intermediate Algebra w/ Trig

3

ECON 100 Principles of Macroeconomics

OR

ECON 140 Principles of Microeconomics 

3

Additional Liberal Arts & Sciences

18

General Electives

30

Suggested Course Sequence

Course

Credits

Year 1/Fall - 18 Credits

ENTR 317 - The Entrepreneurial Process

OR

BSAD 320 - Entrepreneurship

3

ENTR 320 or Accounting for Entrepreneurs

OR

ACCT 102 - Principles of Accounting II

3

BSAD 325 - Marketing Management

3

ECON 140 - Principles of Microeconomics

3

BSAD 116 - Business and Organizations Management

3

BSAD 221 or Business Statistics

OR

MATH 123 -Elementary Statistics

3

Year 1/Spring - 15-18 Credits

ENTR 335 - Entrepreneurial Finance

OR

BSAD 350 -Corporate Finance

3

ENTR 342 - Innovation & New Venture Creation

3

ENTR 352 - Entrepreneurial Value Chain Management

OR

BSAD 400 -Production & Operations Management

3

ENTR 338 - Legal Issues for the Entrepreneur

OR

Business Law I and II

3-6

Elective - SUNY GER – As Advised

3

Year 2/Fall - 16 Credits

ENTR 417 - Creating the Business Venture

3

ENTR 327 - Guerrilla Tactics for Small Business Marketing

3

BSAD 300 - Management Communications

3

BSAD 310 - Human Resource Management

3

Elective - Professional Elective – As Advised

3

ENTR 474 or TECH 395 - Preparation for Field Study

1

Year 2/Spring - 15 Credits

ENTR 475 - Practicum in Entrepreneurship/Business Consulting

15