SUNY Morrisville’s bachelor degree in Business Administration provides students with the opportunity to develop the business practices and skills necessary for planning and directing the management, business, and financial activities of business, government and other organizations. This program is fully accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Graduates are prepared to coordinate, support, and perform a broad range of duties that promote organizational efficiency. The mission of the program is to give students the opportunity to graduate with the ability to identify new opportunities, solve business problems and improve operational optimization. Combining both theoretical and applied teaching, emphasis is placed on concepts, skills and techniques that are immediately transferable in the workplace.
Program Learning Outcomes
Upon successful completion of this program, students will be able to:
- To communicate effectively through both oral and written means of communication
- To design, implement and evaluate strategies for identifying new business opportunities
- To design, implement and evaluate strategies for solving contemporary business problems
- To recognize and promote ethical and responsible business practices
- To effectively meld technical knowledge with information technology proficiency
- To plan and direct the management, business and financial activities of business, government and other organizations
- To utilize quantitative analysis to evaluate operational efficiency, market segment opportunities and business profitability
- To identify technology and workforce strategies to enhance overall productivity
- To prepare a competitive industry analysis in support of strategic decision making
SUNY General Education Requirements: All SUNY Morrisville BBA degree programs require completion of at least 30 credits of SUNY GE, a minimum of seven (out of ten) knowledge and skills areas (including the four required knowledge and skills areas as indicated below), and completion of the two core competencies. The specific courses required within each knowledge and skills area/core competency for this degree program are outlined below.
Knowledge and Skills Areas:
Generic 2 column
| Field Name |
Field Value |
| Communication Written & Oral (required) |
COMM 105 |
| Diversity: Equity, Inclusion, and Social Justice (required) |
as advised |
| Mathematics (and Quantitative Reasoning) (required) |
MATH 153 |
| Natural Sciences (and Scientific Reasoning) (required) |
as advised |
| Humanities |
as advised |
| Social Sciences |
ECON 100 or ECON 140 |
| The Arts |
as advised |
| US History and Civic Engagement |
as advised |
| World History and Global Awareness |
as advised |
| World Languages |
as advised |
Core Competencies:
Generic 2 column
| Field Name |
Field Value |
| Information Literacy (required) |
as advised |
| Critical Thinking and Reasoning (required) |
as advised |
Curriculum Requirements
A minimum of 120 credits is required for degree completion.
Optional Concentrations
Accounting
Course List
| Code |
Title |
Credits |
| ACCT 301 | Intermediate Financial Acct I | 3 |
| ACCT 302 | Intermediate Financial Acct II | 3 |
| ACCT 303 | Cost Accounting | 3 |
| ACCT 401 | Auditing | 3 |
| Total Credits | 12 |
Course List
| Code |
Title |
Credits |
| 12 |
| Consumer Behavior | |
| Lead/Manage Family Business | |
| Internship in Business | |
| Guerilla Mktg Tactics Sm Bus | |
| Innovation & Venture Creation | |
| Total Credits | 12 |
Course List
| Code |
Title |
Credits |
| 12 |
| Advertising Management | |
| Consumer Behavior | |
| Sport Marketing - Strategic Ap | |
| Internship in Business | |
| Global Marketing | |
| Guerilla Mktg Tactics Sm Bus | |
| Total Credits | 12 |
Sports Marketing
Course List
| Code |
Title |
Credits |
| BSAD 343 | Intro to Sport Management | 3 |
| 9 |
| Sport Marketing - Strategic Ap | |
| Internship in Business | |
| Sport Law | |
| Strategic Sports Business | |
| Total Credits | 12 |
