Business Administration, B.B.A.
Major Code: 0280SUNY Morrisville’s bachelor degree in Business Administration provides students with the opportunity to develop the business practices and skills necessary for planning and directing the management, business, and financial activities of business, government and other organizations. This program is fully accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Graduates are prepared to coordinate, support and perform a broad range of duties that promote organizational efficiency. The mission of the program is to give students the opportunity to graduate with the ability to identify new opportunities, solve business problems and improve operational optimization. Combining both theoretical and applied teaching, emphasis is placed on concepts, skills and techniques that are immediately transferable in the workplace.
Student Learning Outcomes
Upon successful completion of this program, students will be able to:
- To communicate effectively through both oral and written means of communication
- To design, implement and evaluate strategies for identifying new business opportunities
- To design, implement and evaluate strategies for solving contemporary business problems
- To recognize and promote ethical and responsible business practices
- To effectively meld technical knowledge with information technology proficiency
- To plan and direct the management, business and financial activities of business, government and other organizations
- To utilize quantitative analysis to evaluate operational efficiency, market segment opportunities and business profitability
- To identify technology and workforce strategies to enhance overall productivity
- To prepare a competitive industry analysis in support of strategic decision making
Curriculum Requirements
A minimum of 120 credits is required for degree completion.
| Code | Title | Credits |
|---|---|---|
| Requirements | ||
| BSAD 100 | Introduction to Business | 3 |
| BSAD 108 | Business Law 1 | 3 |
| BSAD 116 | Business Organization & Mgmnt | 3 |
| BSAD 140 | Business Communications | 3 |
| BSAD 203 | Business Law II | 3 |
| BSAD 221 | Business Statistics | 3 |
| BSAD 300 | Management Communications | 3 |
| BSAD 310 | Human Resource Management | 3 |
| BSAD 320 | Entrepreneurship | 3 |
| BSAD 325 | Marketing Management | 3 |
| BSAD 350 | Principles Corporate Finance | 3 |
| BSAD 375 | Management Information Systems | 3 |
| BSAD 380 | International Business | 3 |
| BSAD 400 | Production & Operation Mgt | 3 |
| BSAD 408 | Responsible Business Ownership | 3 |
| BSAD 411 | Leadership in Organizations | 3 |
| BSAD 470 | Strategic Management | 3 |
| ACCT 101 | Principles of Accounting I | 3 |
| ACCT 102 | Principles of Accounting II | 3 |
| CITA 101 | Principles Computer Apps | 3 |
| ECON 100 | Introduction to Macroeconomics | 3 |
| ECON 140 | Introduction to Microeconomics | 3 |
| 300-400 Upper Level Credits as advised or Optional Concentration as advised | 12 | |
| COMM 105 | Research & Communication | 3 |
| SUNY General Education Diversity, Equity, Inclusion and Social Justice as advised | 3 | |
| MATH 153 | Business Calculus | 3 |
| SUNY General Education Natural Sciences as advised | 3 | |
| Additional SUNY General Education/Liberal Arts & Sciences as advised | 15 | |
| Additional General Electives as advised | 15 | |
| Total Credits | 120 | |
Optional Concentrations
Accounting
| Code | Title | Credits |
|---|---|---|
| ACCT 301 | Intermediate Financial Acct I | 3 |
| ACCT 302 | Intermediate Financial Acct II | 3 |
| ACCT 303 | Cost Accounting | 3 |
| ACCT 401 | Auditing | 3 |
| Total Credits | 12 | |
Entrepreneurship
| Code | Title | Credits |
|---|---|---|
| Select 12 credits from the following: | 12 | |
| Consumer Behavior | ||
| Lead/Manage Family Business | ||
| Internship in Business | ||
| Guerilla Mktg Tactics Sm Bus | ||
| Innovation & Venture Creation | ||
| Total Credits | 12 | |
Marketing
| Code | Title | Credits |
|---|---|---|
| Select 12 credits from the following: | 12 | |
| Advertising Management | ||
| Consumer Behavior | ||
| Sport Marketing - Strategic Ap | ||
| Internship in Business | ||
| Global Marketing | ||
| Guerilla Mktg Tactics Sm Bus | ||
| Total Credits | 12 | |
Sports Marketing
| Code | Title | Credits |
|---|---|---|
| BSAD 343 | Intro to Sport Management | 3 |
| Select three of the following: | 9 | |
| Sport Marketing - Strategic Ap | ||
| Internship in Business | ||
| Sport Law | ||
| Strategic Sports Business | ||
| Total Credits | 12 | |
Suggested Course Sequence
| Year 1 | ||
|---|---|---|
| Fall | Credits | |
| BSAD 100 | Introduction to Business | 3 |
| BSAD 108 | Business Law 1 | 3 |
| CITA 101 | Principles Computer Apps | 3 |
| COMM 105 | Research & Communication | 3 |
| 100-200 Lower Division Elective as advised | 3 | |
| Credits | 15 | |
| Spring | ||
| BSAD 116 | Business Organization & Mgmnt | 3 |
| BSAD 140 | Business Communications | 3 |
| SUNY General Education Diversity, Equity, Inclusion and Social Justice as advised | 3 | |
| SUNY General Education as advised | 3 | |
| 100-200 Lower Division Elective as advised | 3 | |
| Credits | 15 | |
| Year 2 | ||
| Fall | ||
| ACCT 101 | Principles of Accounting I | 3 |
| ECON 100 | Introduction to Macroeconomics | 3 |
| MATH 153 | Business Calculus | 3 |
| 100-200 Lower Division Elective as advised | 3 | |
| SUNY General Education as advised | 3 | |
| Credits | 15 | |
| Spring | ||
| ACCT 102 | Principles of Accounting II | 3 |
| BSAD 203 | Business Law II | 3 |
| BSAD 221 | Business Statistics | 3 |
| ECON 140 | Introduction to Microeconomics | 3 |
| SUNY General Education as advised | 3 | |
| Credits | 15 | |
| Year 3 | ||
| Fall | ||
| BSAD 310 | Human Resource Management | 3 |
| BSAD 325 | Marketing Management | 3 |
| BSAD 350 | Principles Corporate Finance | 3 |
| 100-200 Lower Division Elective as advised | 3 | |
| SUNY General Education as advised | 3 | |
| Credits | 15 | |
| Spring | ||
| BSAD 300 | Management Communications | 3 |
| BSAD 320 | Entrepreneurship | 3 |
| BSAD 375 | Management Information Systems | 3 |
| BSAD 380 | International Business | 3 |
| 100-200 Lower or 300-400 Upper Division Elective as advised | 3 | |
| Credits | 15 | |
| Year 4 | ||
| Fall | ||
| BSAD 400 | Production & Operation Mgt | 3 |
| BSAD 408 | Responsible Business Ownership | 3 |
| BSAD 411 | Leadership in Organizations | 3 |
| 300-400 Upper Division Elective as advised | 3 | |
| SUNY General Education as advised | 3 | |
| Credits | 15 | |
| Spring | ||
| BSAD 470 | Strategic Management | 3 |
| Electives - Upper Division as Advised | 9 | |
| SUNY General Education Elective as Advised | 3 | |
| Credits | 15 | |
| Total Credits | 120 | |