Horticulture Business Management, B.TECH.
Major Code: 1941In combining the study of plant science and commercial business management at the baccalaureate level, the Horticulture Business Management degree program is the first of its kind in New York State. The purpose of this program is to provide students entering the horticulture industry with the necessary knowledge, skills, and training to own, manage or work in a commercial horticulture business operation.
Both nationwide and within New York State, horticulture is a healthy and dynamic industry that includes several divisions and branches such as Floriculture; Viticulture; Specialty Crop Production; Organic Fruit and Vegetable Production; Greenhouse and Nursery Production; Controlled Environment Agriculture (CEA); Landscape Development and Management; and Landscape Design. The educational objectives of the Horticulture Business Management are to ensure that successful BT candidates acquire all the scientific, technical, critical thinking, and managerial knowledge and skills pertaining to the field of horticulture.
The BT in Horticulture Business Management is consistent with the overall mission of SUNY Morrisville to cultivate the entrepreneurial context of education and to prepare its graduates for career opportunities in existing and emerging areas of agriculture and technology.
Program Learning Outcomes
Upon successful completion of this program, students will be able to:
- Secure entry-to mid-level professional positions in the horticulture industry including retail and wholesale nursery/greenhouse firms, retail garden centers, landscape businesses, food crop production, horticultural product development, and marketing firms.
- Assume leadership and supervisory positions in project management of horticultural and landscape endeavors.
- Establish and operate a business such as a garden center, farm, nursery, flower shop, landscape contracting or similar business.
- Apply problem-solving skills in greenhouse operations, crop production, flower shop operations, and landscape installation
- Utilize current technology, products and services to maximize business efficiency and success
SUNY General Education Requirements: All SUNY Morrisville BTech degree programs require completion of at least 30 credits of SUNY GE, a minimum of seven (out of ten) knowledge and skills areas (including the four required knowledge and skills areas as indicated below), and completion of the two core competencies. The specific courses required within each knowledge and skills area/core competency for this degree program are outlined below.
Knowledge and Skills Areas:
| Field Name | Field Value |
|---|---|
| Communication Written & Oral (required) | as advised |
| Diversity: Equity, Inclusion, and Social Justice (required) | as advised |
| Mathematics (and Quantitative Reasoning) (required) | AGSC 137 or as advised |
| Natural Sciences (and Scientific Reasoning) (required) | BIOL 102, HORT 150, HORT 201 |
| Humanities | as advised |
| Social Sciences | as advised |
| The Arts | as advised |
| US History and Civic Engagement | as advised |
| World History and Global Awareness | as advised |
| World Languages | as advised |
Core Competencies:
| Field Name | Field Value |
|---|---|
| Information Literacy (required) | as advised |
| Critical Thinking and Reasoning (required) | as advised |
Curriculum Requirements
A minimum of 122 credits is required for degree completion.
| Code | Title | Credits |
|---|---|---|
| Major Requirements | ||
| AGRO 110 | Soil Science | 3 |
| BIOL 102 | Botany-Form Function Seed Plt | 3 |
| BSAD 108 | Business Law 1 (or as advised) | 3 |
| BSAD 112 | Marketing (or as advised) | 3 |
| BSAD 116 | Business Organization & Mgmt | 3 |
| ENSC 107 | Integrated Pest Management | 1 |
| HORT 101 | Plant Materials | 3 |
| HORT 103 | Landscape Planning & Design I | 3 |
| HORT 106 | Floral Design | 3 |
| HORT 108 | Herbaceous Plant Materials | 2 |
| HORT 109 | Landscape & Turf Management | 3 |
| HORT 110 | Horticulture Practices I | 2 |
| HORT 150 | Fruit & Vegetable Production | 3 |
| HORT 200 | Greenhouse Management | 3 |
| HORT 201 | Plant Propagation | 3 |
| HORT 202 | Greenhouse Production | 3 |
| HORT 206 | Sustainable Landscapes | 3 |
| HORT 210 | Horticultural Practices II | 2 |
| HORT 241 | Plant Protection | 3 |
| HORT 310 | Horticultural Practices III | 2 |
| HORT 320 | Horticulture Internship Orient | 1 |
| HORT 403 | Planting Design | 4 |
| HORT 430 | Horticulture Business Develop | 3 |
| HORT 440 | Hort Business Internship | 15 |
| 300-400 Upper Division Electives as advised | 20 | |
| General Electives as advised | 7-10 | |
| Required SUNY General Education Coursework | ||
| SUNY General Education Communication Written and Oral as Advised | 3-6 | |
| Select one of the following: | 3 | |
| Agricultural Statistics | ||
SUNY General Education Mathematics (and Quantitative Reasoning) as Advised | ||
| SUNY General Education Diversity: Equity, Inclusion, and Social Justice as Advised | 3 | |
| Additional SUNY General Education as advised | 9-12 | |
Select from the following categories: Humanities, Social Science, US History & Civic Engagement, World History & Global Awareness, World Languages | ||
| Total Credits | 122-131 | |
Sample Course Sequence
| Year 1 | ||
|---|---|---|
| Fall | Credits | |
| HORT 101 | Plant Materials | 3 |
| HORT 109 | Landscape & Turf Management | 3 |
| BIOL 102 | Botany-Form Function Seed Plt | 3 |
| HORT 110 | Horticulture Practices I | 2 |
| SUNY General Education Communication Written and Oral as Advised | 3 | |
| Credits | 14 | |
| Spring | ||
| HORT 108 | Herbaceous Plant Materials | 2 |
| HORT 210 | Horticultural Practices II | 2 |
| HORT 103 | Landscape Planning & Design I | 3 |
| BSAD 116 | Business Organization & Mgmt (or as advised) | 3 |
| HORT 150 | Fruit & Vegetable Production | 3 |
| SUNY General Education as advised | 3 | |
| Credits | 16 | |
| Year 2 | ||
| Fall | ||
| HORT 201 | Plant Propagation | 3 |
| HORT 200 | Greenhouse Management | 3 |
| ENSC 107 | Integrated Pest Management | 1 |
| HORT 106 | Floral Design | 3 |
| SUNY General Education as advised | 3 | |
| Credits | 13 | |
| Spring | ||
| HORT 241 | Plant Protection | 3 |
| HORT 202 | Greenhouse Production | 3 |
| AGRO 110 | Soil Science | 3 |
| BSAD 108 | Business Law 1 (or as advised) | 3 |
| HORT 206 | Sustainable Landscapes | 3 |
| Credits | 15 | |
| Year 3 | ||
| Fall | ||
| HORT 310 | Horticultural Practices III | 2 |
| SUNY General Education Mathematics (and Quantitative Reasoning) as Advised | 3 | |
| BSAD 112 | Marketing (or as advised) | 3 |
| SUNY General Education Elective and DEISJ as advised | 5 | |
| 300-400 Upper Division General Elective as advised | 2 | |
| Credits | 15 | |
| Spring | ||
| HORT 430 | Horticulture Business Develop | 3 |
| SUNY General Education as advised | 6 | |
Select from the following categories: Humanities, Social Science, US History & Civic Engagement, World History & Global Awareness, World Languages |
||
| 300-400 Upper Division General Electives as advised | 7 | |
| Credits | 16 | |
| Year 4 | ||
| Fall | ||
| HORT 320 | Horticulture Internship Orient | 1 |
| HORT 403 | Planting Design | 4 |
| 300-400 Upper Division General Electives as advised | 10 | |
| Credits | 15 | |
| Spring | ||
| HORT 440 | Hort Business Internship | 15 |
| Credits | 15 | |
| Total Credits | 119 | |