Hospitality Management, B.B.A.

This program, which builds on associate degrees in Hotel Management, Restaurant Management, Culinary Arts Management, Business Management, Recreation and Resort Management, prepares students for rewarding careers in the global service economy. The curriculum combines resort and recreation management theory, evolving technology applications, business management and operational services. The program includes a semester where seniors fulfill an internship at resort and recreation facilities.

Career Opportunities: Management-level positions worldwide at resorts, attractions, vacation excursion companies, hotels, restaurants, sports and entertainment complexes, theme parks, commercial recreation establishments, casinos and cruise lines, world professional associations and travel-related companies.

Program Learning Outcomes

Upon successful completion of this program, students will be able to:

• Appraise situations and make strategic decisions from a top manager’s viewpoint.
• Critically evaluate a strategic plan for an organization.
• Discuss ethical, regulatory, environmental, social, political and technological issues related to human resource management.
• Demonstrate methods to motivate staff to maximize revenues, reduce turnover and increase customer satisfaction.
• Develop approaches for training a diverse staff.
• Explain current technology applications in Resort and Recreation facilities and select software applications appropriate for operational challenges.
• Complete needs assessment, design, and implementation training program at the property or corporate level.
• Explain the principles of “Hospitality Law” and be able to practically apply the basic legal theory and prevention techniques.
• Describe factors that have contributed to globalization and global economy as well as their impact on resorts.
• Describe and implement qualitative and quantitative research methodologies.
• Collect, synthesize and analyze customer satisfaction data and present findings using various methodologies.
• Recognize and explain the liability and compliance issues associated with resort security and safety.
• Communicate effectively both in written and oral presentations.
• Research and analyze the work environment in large, medium and small organizations as well as investigate an employer’s expectations in order to secure an ideal job placement.
• To develop an appreciation of various cultures and global hospitality business practices and discuss the intricacies of particular regions of the world.

SUNY General Education Requirements:  All SUNY Morrisville BBA degree programs require completion of at least 30 credits of SUNY GE, a minimum of seven (out of ten) knowledge and skills areas (including the four required knowledge and skills areas as indicated below), and completion of the two core competencies. The specific courses required within each knowledge and skills area/core competency for this degree program are outlined below.

Knowledge and Skills Areas:

Core Competencies:

Curriculum Requirements

A minimum of 120 credits is required for degree completion. A minimum of 2.0 GPA required in all RRMT courses.

Sample Course Sequence